Now, If you are unaware of who took brace onto the internet last night, you need to get on the bandwagon!
It was only a couple of days ago I was thinking ‘Where is Beyonce?!’. It felt like such a long time since I heard anything from her, other than last year when she randomly put out an album and sold millions WITHOUT, may I repeat, ‘WITHOUT’ any promotion. It’s a rather cheeky move since Rihanna only just released her album, now Beyonce has undoubtedly taken her shine after a few days.
Now for me if someone is uploading not just one track let alone an album, sell millions and get millions of views, then all I can do is bow down to you.
On Saturday afternoon, Beyonce released the song ‘Formation’ her first new song since 2014, on Tidal and YouTube in advance of her appearance at Super Bowl 50 halftime show. at Levi’s Stadium in Santa Clara, Calif.
The song’s subject is familiar Beyoncé self affirmation, and the video is among the most politically direct work she’s done in her career, with implicit commentary on police brutality, Hurricane Katrina and black financial power.
Check out the video below:
Beyoncé is nothing if not meticulous, and that’s clear from the timing of the release of “Formation,” 24 hours before the Super Bowl, where she’s due to share the halftime show with and most likely completely annihilate Coldplay.
It’s definitely easy to think that releasing a video is an easy approach to make a strong statement, but Beyonce has always been about using striking visuals, clever lyrics and high impact narratives to express her point of view.
As always, a Beyoncé surprise drop operates across multiple platforms, and “Formation” isn’t just about police brutality, it’s about the entirety of the black experience in America in 2016, which includes standards of beauty, (dis)empowerment, culture and the shared parts of our history.
What do you think of the track?